Concetta Spitaleri

CONCETTA SPITALERI President and Founder

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Concetta has held high-ranked functions at VP level in multinationals for more than 15 years, mainly Executive Advisory to Top Executives, Vice President for Sponsoring, PR & Events, CSR and Reputation.

After acquiring a solid expertise in large corporations, creating her own business was the normal stretch. She is the Founder and General Manager of RosaPiù, a company specializing in long-lasting natural floral art based in Belgium distributing around the world.

- Why Willow? -

The pandemic has forced me to take some time to think tank about the real priorities in life.

Instability is sometimes an opportunity to prove our real potential.

When I was forced to close my flower business during the lock-down I immediately took care of the emergencies to save the boat, protect my family. When it started to settle, I bounced back and thought that with all the set of competences and expertise that life had offered me or forced me to learn I wanted to give back to the community. My strong bond with nature, real values, authenticity and my passion for environmental concerns pushed me to develop an initiative which contained all these pillars: WILLOW THRIVE The Willow Tree is the symbol of resilience, resistance: it adapts, it’s flexible and when bad conditions hit it badly it leans, bows and does not break and therefore it survives. This is my story and the story of many women...

Willow Thrive aims at gathering entrepreneurs from different backgrounds from all around the world and support them on tangible projects that promote diversity and encourage resilience. Today we can make of our lessons and experiences in life an asset for those who are in need of concrete support, inspiration and hope. To achieve these goals, I needed to have with me like-minded, strong women whose ambition to build a better world was as strong as mine. It’s an immense honor for me to announce that Mrs Arshi Ayub Zaveri CEO at Trust with Trade Group LLC and Senior Advisor, Royal Family Offices UAE and Mrs Barbara Dietrich CEO Diplomatic World have accepted to co-found this initiative. Our strong bond, our common values, our wide experience, expertise and network around the world will make of Willow Thrive the platform to collectively endeavor and create a perspective on how the world ought to be.

Identifying the substance, tenor, and boundaries of this perspective is a deep and demanding work by everyone involved with Willow Thrive.