Why Willow Thrive

The pandemic has forced me to take some time to think tank about the real priorities in life. Instability is an opportunity to prove our real potential. When I was forced to close my flower business during the lock-down I immediately took care of the emergencies to save the boat, protect my family. When it started to settle, I bounced back and thought that with all the set of competences and expertise that life had offered me or forced me to learn I wanted to give back to the community. My values, authenticity and my passion for environmental concerns and strong bond with nature pushed me to develop an initiative which contained all these pillars: WILLOW THRIVE. We Innovate, we Resist, we Win!  The Willow Tree is the symbol of resilience, resistance: it adapts, it’s flexible and when bad conditions hit it badly it leans, bows and does not break and therefore it survives. This is my story and the story of many women… Willow Thrive aim is the gathering of entrepreneurs from different backgrounds from all around the world and support them on tangible projects that promote diversity and encourage resilience. Today we can make of our lessons and experiences in life an asset for those who are in need of concrete support, inspiration and hope. To achieve these goals, I needed to have with me like-minded, strong women and men whose ambition to build a better world was as strong as mine. Our strong bond, our common values, our wide experience, expertise and network around the world will make of Willow Thrive the platform to collectively endeavor and create a perspective on how the world ought to be. Identifying the substance, tenor, and boundaries of this perspective is a deep and demanding work by everyone involved with Willow Thrive. 

President and Founder